Nike's fanatics Experience

Nike's fanatics

In collaboration with Overlay (a Retail Agency in Shanghai). The main question of this project was "How to create a new vision of Nike’s Brand for Chinese students in Shanghai University."
Based on true stories we wanted to create new Nike's fanatics, allow students to be part of this new lifestyle and bring a new meaning to the way they interact with their own campus. Through their own community they have the opportunity to become a KOL (Key Opinion Leader) and win special offer such as gift by sharing their daily performances, promoting the activites of the campus and motivate users to follow the NIKE's fanatics way of life.
Here is some slide I selected to show you how we have proceded


  • Users Alalysis
  • Brainstorming
  • Define a persona
  • Storytelling
  • Graphic representations
  • Define 5 concepts
  • Feedbacks
  • Prototype the final concept